We helped create a product for CEOs (the toughest customer to reach), named it, helped sales open up the market, worked with R&D on a newer better product with a new name, sold the old name, and won a prestigious award for Growth Best Practices.
We created a new category, used it to cause a movement in the industry and get noticed by analysts, armed the sales force with tools for converting revenue in the short term, worked with R&D for the long term, and used lean marketing techniques to help grow the company to tens of millions in revenue and then get acquired for $700 million.
We positioned a company with slow growth and technology considered a commodity into a platform for C-suite executives. The company was acquired within six months.
We thrive on complex problems so we helped a company with five distinct lines of business tell a comprehensive and differentiated story.